Google has now renamed Google My Business to Google Business Profile.
Google cites the rebranding as part of their efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search and Google Maps.
In addition to the rebrand, Google single listings will now be managed directly within Google Maps and Google Search this includes
- Claim a business listing
- Verify the listing
- Send and receive messages to customers
- Manage reviews and Q&As
The Google My Business app has now been discontinued as of July 2022.
The good news is that you don’t need to anything your Google My Business profile will still exist in Google’s directory and this is still the number one source of Googles results for local searches and map searches. It still important to optimise your Google listing (whatever you want to call it) to rank high in local and map searches if you are a local business looking for more local customers.